eco – fadgetry.com

The EcoReader

Oct 262009

To date, I’ve never seen a real, live Kindle – the ebook reader flogged by book-flogging Amazon empire that is bringing tears to the eyes of print publishers the world over.

For those of us clinging precariously to the underbelly of the planet down here in Australia, unless you had a kind friend in the US or get in touch with the fabulous people at PriceUSA (www.priceusa.com.au) – you can’t get hold of the much-hyped Amazon Kindle, for unclear reasons possibly related to copyright or market share or just plain obdurateness on behalf of Amazon.

We do have options; Dymocks launched the iLiad book reader two years ago to much fanfare; but I can’t tell you any more than you might google up yourself, because the $900 device (overpriced is an understatement!) was restricted to a one-only demonstration device in their city store.

Any interested gadget reviewer had to make an appointment and arrive on bended knee bearing frankincense and myrrh just to view the darned thing.

The iLiad was something of a flop – and all was quiet on the eBook front for a while until this year, when library supplier Central Book Services came out with the EcoReader.

The EcoReader website features an extremely irritating You-Tube demo complete with bad elevator music; however the real thing is far less annoying.

The reader is the size of a light paperback (A5-ish, 220g) and sports a faux-leather black case. It doesn’t do much – just stores and displays pages, and plays MP3 files (huh? why bother!).

The big sell – particularly for anyone who has ever tried to read an ebook on nearly any portable device, including the iPod – is the screen. The ECO Reader has a 6-inch flat-matte screen using a special film with no backlighting and it’s quite easy to read. (But not as easy as a book.)

The numbered control buttons are somewhat counter-intuitive though, and when I canvassed the opinion of my assistant reviewers of the YouTube generation, the Reader was heartily dissed as follows: “Boring.” “How do you know how much you have left to read?” “What happens if you drop it in the bath?” And it’s still overpriced.

Bottom line: If you’re after an eReader, this might do the trick; I suspect it’s an acquired taste
Where: www.ecoreader.com.au
How much : $449

Easy-bloom Plant Sensor

eco, Fadget Reviews, quirky No Responses »

Sep 272009

Easy-bloom Plant Sensor
www.easybloom.com

I love gardening but unfortunately, gardening doesn’t love me. Any plants left in my sole care generally have very short and unhealthy lives. It’s not because I dislike them or neglect them or have any ill-intent; I’m just a bad plant mother.

However, to make up for this defect, I’ve very sensibly married a man with some kind of instinctive plant-ESP. He plants, prunes, re-pot, fertilises, waters and harvests without inflicting mass-planticide, so I’m blessed with a lovely garden way beyond my just desserts. (I get to do weeding and pest control – I’m good at the death stuff.)

Matthew Glenn is an American technology product developer suffering from a similar plant-disability to mine, who realised that millions of unintentional plant-murders like us desperately need help – and came up with just the gadget.

The EasyBloom Plant Sensor is a white plastic gadget resembling an electric toothbrush body topped with green plastic flower petals. Switching it into either ‘recommend’ or ‘monitor’ mode, you plant the sensor into a particular garden location where you’d like to grow a plant (or next to a plant you’re currently killing) and leave it there for 24 hours to gather information on things like temperature, light, humidity and soil moisture.

Then you plug the sensor into your computer (do I really need to tell you to wipe the dirt off first?)
Some computer magic happens, somehow all the environmental information is applied to algorithms gathered from botanists (what?!) and the Plant Sense software will either recommend plants that will suit the location – or diagnose what’s wrong with your ailing plant and tell you how to fix it.

There’s even a web-based app that keeps track of all the plants in your garden. (Do they publish lists of mass-plant-murderers, I wonder?) Unfortunately, at this stage, the gadget only works within the USA; but hopefully the makers will aim for world garden domination soon.

Bottom line: Turn your brown thumb green
Where: www.easybloom.com
How much : US $ 60

Paper Water Bottle

eco, gifts No Responses »

Sep 232009

Paper Water Bottle

Wherever you go these days, the horrendously overpriced single-use disposable plastic water bottle has become quite the trendy accessory, with an estimated 22 billion of them ending up in landfill each year.

The global bottled water market is expected to be worth US$ 86 billion in 2011. Most bottled water is now supplied in plastic PET bottles, made from petrochemicals.

The first PET bottles (polyethylene terephthalate) appeared in 1975, ironically at the height of the OPEC world oil crisis.

Within a decade, the recyclable glass bottle was a rarity. Greenpeace estimates that 10 percent of the world’s plastic now ends up in the ocean, much of it in the Great Pacific Garbage Patch, an oceanic desert twice the size of Texas that supports very little life and is filled with exceptionally high concentrations of suspended plastic debris.

The disposable plastic water bottle has quickly become one of the world’s great environmental threats.

Not only do we waste hundreds of millions of dollars on something that is freely available to most of Australia’s population, but in Australia alone, a year’s supply of bottled water costs the planet over 300,000 barrels of oil a year.

That’s how much of one of the world’s most precious resources it takes to package, ship and refrigerate a product that is already piped to every single suburban premises for next to nothing, according to Sunday Age calculations.

This is why the 360 Paper Bottle is so astoundingly cool. It’s the first totally recyclable paper container, made from renewable bamboo stock with micro-PLA film.

Developed by a US branding agency, it’s still in early product distribution stage. Let’s hope it catches on.

Bottom line: An alternative to the Great Pacific Garbage Patch
Where: http://www.brand-image.com/en/#/brand-vision-water.php
How much : Still in concept stage

Swiggies – The Wrist Water Bottle

eco, Fadget Reviews, quirky No Responses »

Sep 222009

Despite our over-the-top consumption of fizzy drink, double caramel macchiato soy lattes and alcopops, it seems that plain old H2O still plays a fairly important part in the average human diet.

Until recently, however, water had fallen from grace in our consumption-driven society; possibly because marketing-types were focused on water-with-added-value, not imagining that people who lived in a society rich enough to have clean drinking water literally on tap would be silly enough to part with good money to buy it.

Well, we live in a society that is indeed astoundingly, unbelievably silly, to the tune of about $ 400 million spent on bottled water in Australia alone (and more on the evils of the disposable plastic bottle in tomorrow’s post.)

Meanwhile – we have the Swiggy. These reusable plastic water bottles attach to each wrist and hold up to 5.5 ounces (that’s around 160 mL) of water, although there’s no reason they couldn’t hold an equal quantity of vodka, gin or both.

The Swiggie was invented by a Texan woman who collapsed from dehydration while running on a hot day.

Clearly running on a hot day in Texas without water is somewhat foolish; however despite its silly name and that loud yelling video that launches the instant you click on the website, there’s something kind of cool about Swiggies.

In fact, for extra cool, the Swiggies people suggest you can even pop your swiggies in the freezer before you go out jogging. (Though that sounds like a bad idea to me; wouldn’t they become really heavy and uncomfortable and freeze your wrists?)

Bottom line: Break the drought and accessorise with water
Where: www.swiggies.com
How much : US $ 12.95 for a set of two, plus postage